Actor Larenz Tate recently made his commercial directorial debut for
Conjure Cognac with “Celebrating Conjure”, a new commercial starring
Chris “Ludacris” Bridges. The commercial, directed by famed actor Larenz
Tate, invites consumers to “Imagine the Possibilities.”
“It was a pleasure working with my good friend Chris Bridges on the
Conjure commercial,” said Tate. “It feels good to work alongside people
you respect. I hope my vision as a director gives the world a glimpse of
the new level that Chris is taking his cognac brand. Cheers!”
According
to Conjure Cognac reps, tapping an accomplished actor to direct the
creative vision for its campaign rollout was deliberate. The company’s
North American Brand Manager, Albert Sye, stated, “Working with talented
visionaries like Chris “Ludacris” Bridges, Larenz Tate, and the Tate
Brothers on this commercial was a fantastic creative experience for the
Conjure brand that we intend to repeat as we move through the fall and
into winter.”
Tate and Ludacris previously worked together on the 2004, Academy Award-winning film, Crash.
Their new commercial venture will add another layer to Conjure’s
consumer engagement through social media, which has had success in
promoting the brand’s signature cocktails like the popular Conjure
Punch.
Launched in 2009, Conjure has redoubled its marketing efforts to
further position itself as a lifestyle brand with product integration at
special events, celebrity co-signs, social media interaction, in-store
activations, and signature cocktail recipes.
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